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The Story of Beyonce, adidas & IVY PARK

Beyonce is one of the most talented and famous personalities on earth. In 2016, adidas and Beyonce joined forces to launch IVY PARK. Read on for a brief history of the epic collaboration.

IVY PARK

IVY PARK is an activewear brand founded by Beyoncé and adidas. The line consists of gender neutral apparel and footwear. The collaboration uses some of the most recognizable designs from the ‘Three Stripes’ brand. Models like the Ultra Boost and Nite Jogger have been used under the IVY PARK umbrella. Beyonce is a part of everything regarding IVY PARK, from the designs to the messaging. She also models the collection for promotional materials. As you would expect from a partnership that included Beyonce and adidas, IVY PARK has been quite successful and popular.

The Pitchwoman

Beyonce Knowles and her relationship with adidas are an example of the growing trend of athletic footwear brands branching out beyond athletes for endorsements. adidas has huge athletes on its team, names like James Harden, Donovan Mitchell and more. Beyonce is one of the biggest entertainers in the world and her popularity is far greater than most athletes.  

Beyonce Essentials

  • Multi-Platinum Artist
  • Grammy Award Winning Artist (28 Wins)
  • Former Member of Destiny’s Child
  • Debut Solo Album, Dangerously in Love
  • Has Starred In Many Films, Including Dream Girls
  • Has Been Married To Jay-Z Since 2008
  • Born 9.4.1981
  • From Houston, Texas

 

- Adam C. Better

You can find the latest IVY PARK collection at Shoe Palace. Dropping July 22, 2022.

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