30 Years Of Space Jam

30 Years of Space Jam

Michael Jordan and the legendary cartoon character Bugs Bunny have a long and impactful history together. The two have appeared in commercials, on countless products, and in one blockbuster film. Now, Jordan Brand is celebrating the 30th anniversary of that iconic movie with a massive collection inspired by Space Jam.

Bugs Bunny

Bugs Bunny first appeared in an animated short in 1938. That early version of the character was slightly different from the wisecracking hare we know and love today. Bugs Bunny officially debuted in his familiar form in 1940 and would go on to star in countless animated shorts, television series, and feature films. He quickly became one of the most recognizable cartoon characters of all time.

 

MJ

In 1992, Bugs Bunny and Michael Jordan joined forces for a historic Super Bowl commercial. It was the beginning of a partnership that would become one of the most memorable collaborations in sneaker and pop culture history.

 

HARE JORDAN

The Air Jordan VII introduced a new advertising partner for Michael Jordan. With Spike Lee's Mars Blackmon moving aside, Bugs Bunny stepped in as the face of Jordan Brand's latest campaign. The result was one of the most unforgettable advertising campaigns in the brand's history. Blending live action and animation, the commercials were ambitious and entertaining for their time.

The pair reunited the following year for the Air Jordan VIII. Another legendary Super Bowl commercial followed, further cementing the relationship between MJ and Bugs Bunny. The Hare Jordan campaign became an iconic chapter in the history of Jordan Brand.

 

Space Jam

Space Jam arrived in theaters in 1996 and quickly became a classic. The film remains one of Michael Jordan's most iconic moments away from the basketball court.

Jordan stars as himself, teaming up with the beloved Looney Tunes characters to take on a group of cartoon aliens. Along the way, audiences got to see classic characters like Bugs Bunny, Daffy Duck, and Porky Pig share the screen with one of the greatest basketball players of all time.

The film was a major box office success and became a cultural phenomenon. Its legacy eventually inspired the 2021 sequel, Space Jam: A New Legacy, starring LeBron James.

Of course, no discussion of Space Jam would be complete without mentioning the Air Jordan 11. The black, white, and Concord colorway, now famously known as the "Space Jam," was worn by Jordan in the film. MJ had already worn the shoes on the basketball court in 1995, before the movie's theatrical release. Sneakerheads would have to wait until 2000 to get their own pair. Since then, the beloved colorway has returned through several retro releases, remaining one of the most sought-after Air Jordan 11 designs.

 

2026

To celebrate 30 years of Space Jam, Jordan Brand is releasing an exciting assortment of footwear and apparel. Among the new offerings are the Air Jordan 1 Low SE Magic Ball and the Air Jordan 11 Retro Magic Ball, along with additional releases that utilize a variety of iconic Jordan Brand silhouettes and colorways.

Beyond the footwear, the collection also features an impressive selection of apparel inspired by the film. These pieces incorporate memorable artwork and imagery featuring Bugs Bunny, Michael Jordan, and other familiar characters. It's a celebration of the movie that brings together basketball, animation, and sneaker culture.

Shoe Palace

You can find a large assortment of 30th Anniversary Space Jam gear from Jordan Brand at Shoe Palace. Whether you're looking to add a new pair of sneakers to your rotation or pick up apparel celebrating the beloved film, the collection brings plenty of nostalgia for longtime fans.

 

Dynamic Duo

Michael Jordan and Bugs Bunny had an incredible run throughout the 1990s. Their partnership helped introduce Bugs Bunny to a new generation while reinforcing his status as one of animation's most beloved characters. It also gave us unforgettable commercials, memorable products, and, ultimately, the iconic Space Jam.

Thirty years later, the connection between MJ and Bugs remains as recognizable as ever. The anniversary collection is a fitting tribute to a collaboration that brought together two legends from completely different worlds and created something truly timeless.