The Calm Slide for Nike is the perfect companion for the current warm weather. They are arriving at Shoe Palace this July 14 in a variety of colors.
Slide Into Summer
Nike is taking the slide to a new level of style with the Nike Calm Slide. It will be available at Shoe Palace in an assortment of monochromatic colorways that are perfect for Summer 2023. The retail price, of $50, makes the Calm Slide easy to grab multiple pairs of. The Calm Slide features a straightforward design that makes them ideal for a variety of warm weather activities. The Calm has strong traction, a lot of cushioning and a comfortable footbed. The comfort, and ease of wear, all you have to do is slip on the laceless slide, makes them the perfect summer footwear.
In 1971, Nike would become the new name of the company. The winged Greek goddess of victory inspired the name. The iconic Nike Swoosh was also created in 1971. A graphic design student created the world famous logo. The logo was crafted to convey speed and the goddess Nike was its inspiration. The first shoes to feature the Nike Swoosh were the Nike Cleat and the Nike Waffle Racer at the U.S. Track and Field Olympic Trials in Eugene, Oregon.
The first Nike factory location opened in 1984 in Portland, Oregon. This led to the first Niketown opening in 1990, which was also located in Portland. Niketown was able to broaden the storytelling ability of the brand. Consumers could interact with the products in the store, learn more about them, and the athletes that endorsed them. More Niketown locations would quickly follow. Locations that would be placed all over the world. This would strengthen Nike’s status as a global retailer.
In 1996, Nike launched nike.com. The site focused on storytelling initially. It gave site visitors the chance to learn more about Nike’s large list of athletes. Storytelling has always been an important part of Nike’s brand. The storytelling has grown more mythical and epic as time passes on for Nike.
The Nike website got bigger and more unique in 1998 when NikeiD launched. The ability for the consumer to customize their own Nikes was trailblazing at the time. In 1999, the site fully transitioned from an editorial hub to an e-commerce platform.
You can find the Nike Calm Slide at shoepalace.com and at Shoe Palace retail stores this July 14.
- Adam C. Better
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