Nipsey Hussle is an inspiration to millions worldwide. He was tragically taken from all of us long before he reached the peak of his powers. Here is a brief look at his life, career, and the special connection he has to Shoe Palace.
Nipsey Hussle was a rapper, activist, and entrepreneur. He was an icon of West Coast Hip Hop culture. His legendary mixtapes made him a star. In 2018, Nipsey released his debut album, Victory Lap. Nipsey was more than just an artist, he was also committed to activism. Especially activism aimed at his community.
Nipsey was born in 1985. He was raised in Crenshaw, California. His early life was difficult, and like many young people in Southern California, he got caught up in gangs. He quickly realized there was a better path, and he wanted more for himself. He saw that the life he was living was going to lead to death or prison. He refocused himself, and donated a lot of his time, and resources, to gang prevention.
The first mixtape from Nipsey, Slauson Boy Volume 1, released in 2005. More mixtapes followed, and with each drop his fame seemed to grow. The artist was inspired by 1990s era rap, but his style was unique.
The rapper was tragically shot and murdered in the Hyde Park neighborhood where his Marathon store was located. The tragedy devastated his fans across the globe. Nipsey’s family started the “Neighborhood Nip Foundation” after his passing. The foundation continues the artist’s mission of providing young people with opportunities.
Shoe Palace & Nipsey Hussle
Nipsey Hussle was well respected for his entrepreneurial efforts. He was dedicated to supporting black owned businesses. His Marathon Clothing brand, and movement, was a passion project for him.
In 2019, Shoe Palace brought his Marathon Clothing line, which was a collaborative effort between Shoe Palace and PUMA, exclusively to its stores and shoepalace.com. Shoe Palace was the only retailer that carried the limited edition collection.
The collection for Shoe Palace was a way to honor Nipsey. It was never about profit or clout. 100% of the proceeds went to the Neighborhood Nip Foundation. The PUMA collection included tracksuits, hoodies, graphic tees, and a sneaker in multiple colors.
“There was never a question about where 100% of the proceeds were going. This project was never about profit, this was always about the Neighborhood Nip Foundation.” – John Mersho, Shoe Palace Vice President.
- Adam C. Better
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