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The History of ASICS

ASICS has always dedicated itself to health consciousness and has made it a priority to keep up to date with the changing world of sports. ASICS from the start utilized innovative technology to keep its shoes current with the demands of the modern athlete. ASICS is known for merging the world of sports with technology.

Read a brief history of ASICS below.

The Changing World Of Sports

Kihachiro Onitsuka founded ASICS in 1949 in Japan. His goal was to nurture the youth of Japan through sports and fitness. He strongly believed a healthy life was directly tied to happiness. ASICS has been instrumental in helping the cultural significance of sports throughout the world. ASICS has had a long history of changing sports, and their impact shows no signs of slowing down. ASICS footwear is always well crafted and consists of top of the line materials.

statue of kihachiro onitsuka


The ASICS Gel-Lyte III is one of the most iconic training sneakers not just for ASICS, but in all the sneaker world. The model was originally released in 1990. Shigeyuki Mitsui was the head designer for the shoe. At the time, the ASICS Gel-Lyte III, was a top of the line running shoe. It was also a revolutionary shoe when it came to design.


The ASICS GEL Kayano

The ASICS Gel Kayano came out in 1993. It was designed, and named after, Toshikazu Kayano. The shoe was marketed to the serious runner. It was not just a marketing pitch, the ASICS GEL Kayano was constructed and made for the most resolute runners.


The Legacy Of ASICS

Styles like the Gel-Lyte III & the ASICS GEL Kayano have worked greatly with athletes and fashion forward lovers alike. ASICS is deeply committed to making quality shoes for its customers. The brand is consistently improving its products and making the world of sports a better place. Even with its dedication to function, ASICS has still resonated as a stylish casual shoe. The brand has perfectly blended function with style.

white asics hung from shoelaces
black asics on a stool
red white and blue asics on feet