Cardi B is one of the biggest musical acts on the planet. Reebok has been partnering with the star on an apparel and footwear collection that has been a tremendous success for both parties. Learn more about the Cardi B & Reebok partnership below.
From Belcalis Almanzar To Cardi B
Belcalis Almanzar is known to the world as Cardi B. The rapper is from New York and was born and raised in The Bronx. She first made headlines for discussing her career as a stripper on social media. Her raw and open personality made her a star. From 2015 to 2017 she appeared as a cast member on the VH1 reality series, Love & Hip Hop: New York. In 2017 she signed a record deal. Her debut studio album released in 2018 and was titled Invasion of Privacy. Cardi B very quickly became a pop culture and music icon.
Reebok x Cardi B
For a long, long time the sneaker industry mostly looked to athletes to promote and endorse their products. Reebok has found success collaborating with athletes like Allen Iverson. In recent years, celebrities and musicians have started to get sneaker deals. In 2021 Reebok partnered with Cardi B on an assortment of apparel and footwear. The line has been extensive and has included fitted crops, tights, oversized cargo pants, fleece robes, jackets, workout bras, and of course footwear. The success of the Cardi B x Reebok collaboration has shown the value of partnering with famous names that are not athletes.
- Adam C. Better
The Pink Fusion and Whisper Blue Cardi B Classic Leather V2 Women's Shoes are set to drop Thursday, July 21, 2022.
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