The History of Reebok

Club C

Despite debuting in 1985, nearly 40 years ago, the Reebok Club C is still a shoe people love. It appeals to both men and women with its classic style of simplicity. It is a casual shoe with no limits.

Originally the Club C was crafted with leather uppers and a terry towel liner. Identifiable by its signature label window, displaying Reebok branding alongside a British flag.

The Club C has been pulled off shelves from time to time. But it always seems to return, and appeal to a new generation of admirers.

The Pump

The Reebok Pump is one of the most recognizable basketball sneakers from the late 80s and early 90s. Its technology, a pump, which rested on the tongues, covered by an orange ball, became a sensation.

The Pump’s main focus was to support athletes and their ankles. The shoe, however, was heavy and bulky. But in 1989, when the shoe debuted, bulky basketball shoes were not completely out of the norm.

The Attaq

The Shaq Attaq was originally released in 1992. It was not only Shaq’s first signature shoe, but it was also the first time Reebok created a signature shoe for an athlete. The Attaq features a leather and suede upper. They have Pump technology on the tongue, and Graphlite.

The Attaq debuted Shaq’s logo, The Dunkman. The logo’s two-handed jam silhouette is unmistakably O’Neal.

The Shaq Attaq originally only came in two colors, “Home” & “Away.” It hard to imagine a signature sneaker today only receiving two colorways. The Shaq Attaq was backed by a huge marketing campaign, and O’Neal was seen everywhere in the sneaker.

In October 2023, Shaq was announced as the President of Basketball for Reebok. In his role, he will shape the future of Reebok and its basketball division. Shaq will help recruit young talent and bring them to the brand he helped to put on the basketball map in 1992.

Question???

Reebok needed a superstar in the mid-1990s. Reebok was looking for a face of the company. A fresh and charismatic star that could lead them to a whole new level of success.

Allen Iverson was the perfect basketball star for what Reebok wanted. Iverson was electrifying on the court and had a genuine connection to young people off it. The Philadelphia 76ers guard was beloved by fans.

Iverson was a legend when he played college basketball for the Georgetown Hoyas. His height, barely six feet tall, allowed young people to connect with him differently than they would a seven foot center.

Iverson was also rooted in hip hop culture. He dressed and carried himself in a way that aligned to the music and style kids were most interested in at the time.

In October 2023, Iverson was named the Vice President of Reebok Basketball.

Shoe Palace

The 90s, which is when Shoe Palace opened its doors, was loaded with iconic designs from the company. Shoe Palace was fortunate enough to carry many of those beloved shoes.

Being allowed to offer Reebok product, early in Shoe Palace’s history, was huge. Those unforgettable styles included collaborations with NBA stars like Allen Iverson, Shawn Kemp, and Shaquille O’Neal. New names have joined the brand like WNBA star, Angel Reese.

Shoe Palace understands how important Reebok is to sneaker lovers. Reebok helped make sneakers a key part of modern fashion. Reebok is still a relevant brand today, which embraces its past and creates products that resonate today. Reebok has been a staple at Shoe Palace for decades now – and that will continue for the foreseeable future.

 

- Adam C. Better