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The History of Reebok

male model in reeboks sitting on a fence
female model walking in reeboks
on feet look at reeboks
male model tying his reeboks

The longevity and relevance of Reebok is something that is impossible not to respect and value. Some of the most memorable sneakers of all time have come from Reebok. Learn more about Reebok below.

A Brief Look At The History Of Reebok

Reebok was founded in England, in 1981. The founders, a pair of brothers, Joe and Jeff Foster, came from a long family tradition of making athletic footwear. Reebok from the start made sneakers for a wide variety of sports and activities. Those activities included training, running, weightlifting and more. The 1980s and 1990s was when Reebok truly rose to prominence. The shoes they produced in those years are some of the most iconic styles of all time. Reebok produced memorable designs for basketball, tennis, and track. Its relationship with basketball star Allen Iverson is Reebok’s most important asset. The Iverson signature models are still in demand to this day. Other shoes of note include the Club C 85 and the Pump Omni.

allen iverson reebok

Club C

Despite debuting in 1985, nearly 40 years ago, the Reebok Club C is still a shoe people love. It appeals to both men and women with its classic style of simplicity. It is a casual shoe with no limits. Originally the Club C was crafted with leather uppers and a terry towel liner. Identifiable by its signature label window, displaying Reebok branding alongside a British flag. The Club C has been pulled off shelves from time to time. But it always seems to return, and appeal to a new generation of admirers. In recent years, the Club C has been used in high profile collaborations, including one with Shoe Palace.

The Attaq

The Shaq Attaq was originally released in 1992. It was not only Shaq’s first signature shoe, but it was also the first time Reebok created a signature shoe for an athlete. The Attaq features a leather and suede upper. They have Pump technology on the tongue, and Graphlite. The Attaq debuted Shaq’s logo, The Dunkman. The logo’s two handed jam silhouette is unmistakably O’Neal. The Shaq Attaq originally only came in two colors, “Home” & “Away.” It hard to imagine a signature sneaker today only receiving two colorways. The Shaq Attaq was backed by a huge marketing campaign, and O’Neal was seen everywhere in the sneaker.


Reebok needed a superstar in the mid-1990s. Reebok was looking for a face of the company. A fresh and charismatic star that could lead them to a whole new level of success. Allen Iverson was the perfect basketball star for what Reebok wanted. Iverson was electrifying on the court and had a genuine connection to young people off it. Iverson was a legend when he played college basketball for the Georgetown Hoyas. His height, barely six feet tall, allowed young people to connect with him differently than they would a seven foot center. Iverson was also rooted in hip hop culture. He dressed and carried himself in a way that aligned to the music and style kids were most interested in at the time.

Shoe Palace & Reebok

The 90s, which is when Shoe Palace opened its doors, was loaded with iconic designs from the company. Shoe Palace was fortunate enough to carry many of those beloved shoes. Being allowed to offer Reebok product, early in Shoe Palace’s history, was huge. Those unforgettable styles included collaborations with NBA stars like Allen Iverson, Shawn Kemp and Shaquille O’Neal. Shoe Palace knows firsthand how valuable Reebok has been to the sneaker community, and how it helped to establish sneakers as one of the most valuable staples of modern fashion. Reebok is still a relevant brand today, which embraces its past and creates products that resonate today. Reebok has been a staple at Shoe Palace for decades now – and that will continue for the foreseeable future.


- Adam C. Better