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The History Of The New Balance 480

New Balance is currently one of the hottest brands in the industry. The 480 from New Balance is a shoe on the rise. Learn more about the New Balance 480 below.


There is no doubt the 480 is a skateboard influenced silhouette. It is a clean, classic, and simple shoe. It works on a skateboard and off. The 480 is inspired by the BB680 basketball shoes. The sneaker replaced much of its hoop’s inspiration for skating. The sturdy heel of the 480 is definitely a skate inspired update. There are other staples of a classic board shoe, like a thicker platform sole and a bigger tongue. First released in 2023, the New Balance 480 is an affordable and stylish newcomer to the sneaker scene.

A Brief History Of New Balance

New Balance got its start in 1906 in Boston, Massachusetts. They offer a wide range of sizes and widths for everything from training to lifestyle. New Balance strives for innovation, as well as pushing the boundaries of modern fashion. New Balance prides itself on a large majority of its shoes being made in the United States. The craftsmanship and quality of New Balance sneakers are always top of the line. The versatility of New Balance allows them to have a presence in the gym, office, and the nightclub. That versatility makes them a brand that never goes out of style or loses its relevance.




Shoe Palace & New Balance

New Balance is one of the most recognizable, and well-respected brands, in the shoe and fashion communities. Shoe Palace has always had a strong and collaborative relationship with New Balance. They appeal to the whole family with a wide range of products for men, women, and children – which makes them a perfect partner for a retailer. New Balance has been a staple at Shoe Palace stores, and easily one of our most asked for brands, from the start. Their current partnership with NBA star Kawai Leonard, and with the popularity of the 574, 327, 991 and the 997 styles rising, New Balance is a brand that is not slowing down. Shoe Palace looks forward to a bright and collaborative future with New Balance.