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New Balance 101: Who Owns New Balance, Where Are They Made & More

New Balance is a leader in the athletic footwear space. From the beginning New Balance has been committed to performance, style, and a comfortable fit. New Balance has been around for more than 100 years. That longevity in the industry is strongly tied to their integrity as a company. New Balance has consistently made great products for decades now. New Balance makes footwear for the whole family. Men, women, and children can wear New Balance shoes and be happy. No matter who you are, New Balance has you covered. The company’s long and storied history may be hard to keep track of. Read New Balance 101 to learn about the remarkable history of New Balance.

When did New Balance start?

New Balance got its start in 1906.

Where did New Balance Start?

Boston, Massachusetts.

Where are New Balance sneakers made?

New Balance prides itself on a large majority of its shoes being made in the United States. The quality of New Balance sneakers is top of the line.

What are some of the most popular New Balance styles?

The 574, 327, 991, 997, 530, 9060, 2002, 990 and 550 are some of the most popular New Balance styles.

When was basketball star James Worthy brought into the New Balance family?

In the early 1980s, New Balance was known for its high-quality running shoes. They were not in the business really of making basketball shoes. With Worthy, entering the NBA Draft after helping his North Carolina Tar Heels when the 1982 Championship game, they saw a way to make a splash in the hoop’s world. They would sign Worthy to a contract worth a then record, 1 Million Dollars!

Who is New Balance’s current basketball star?

Kawhi Leonard is one of the most dynamic NBA stars of all time. New Balance signed Leonard to an endorsement deal in 2018. The company thrived to make a signature shoe worthy of one of basketball’s greatest players.

What is New Balance’s “Grey Day?”

“Grey Day” is New Balance’s very own sneaker holiday. The day celebrates the brand’s heritage – which is tied to New Balance’s famous grey colorway.

Shoe Palace & New Balance

New Balance is one of the most recognizable, and well-respected brands, in the shoe and fashion communities. Shoe Palace has always had a strong and collaborative relationship with New Balance. They appeal to the whole family with a wide range of products for men, women, and children – which makes them a perfect partner for a retailer. New Balance has been a staple at Shoe Palace stores, and easily one of our most asked for brands, from the start. Their current partnership with NBA star Kawai Leonard, and with the popularity of the 574, 327, 991 and the 997 styles rising, New Balance is a brand that is not slowing down. Shoe Palace looks forward to a bright and collaborative future with New Balance.


- Adam C. Better