The Air Jordan 31 pays honor to the past of the Air Jordan series. The 31 followed in the footsteps of the Air Jordan 1. Learn more about the Air Jordan 31 below.
The 31
Tate Kuerbis was given the designing duties on the 31. For the first time ever, the Nike Swoosh, Jumpman logo and Wings logo would all be used on a singular silhouette. The sneaker was first released in the “Banned” colorway. Which was obviously a nod to the iconic Air Jordan 1 color scheme. The illustrious heritage of Jordan Brand was present in the 31.
The XXXI was constructed using leather, Flyweave, Zoom Air and more. It continued to push Jordan Brand into the future with a more comfortable silhouette. The XXXI was the lightest Air Jordan ever when it originally launched in 2016.
Jordan Brand
There are few logos more identifiable than Jordan Brand’s Jumpman silhouette. One of the rare logos that could rival the Jumpman in recognition is Nike’s Swoosh symbol. Prior to 1997, you could find the two logos together on an Air Jordan sneaker. Michael Jordan’s signature shoe was created with the help of Nike, but the Air Jordan line became so popular that it eventually did not need the Swoosh to back it. The Nike and Jordan partnership achieved a level of success that allowed Jordan Brand to become its own company in 1997, and it has never looked backed.
- Adam C. Better
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