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The History of the Nike Air Max 2017

The Nike Air Max 2017 was originally released in 2017. It featured a full length Air unit. Learn more about the Nike Air Max 2017 below.


The Nike Air Max 2017 offered the premium fit and function you would expect from the Nike Air Max series. The upper of the shoe is seamlessly constructed with zonal support and ventilation. Molded foam wraps the mid foot and heel for secure comfort. The 2017 is a low top running shoe. It utilizes a mix of engineered mesh, a reflective 3M Swoosh, and full length, 360 degrees of visible Air.

Nike Air Max 2017

NIKE, Inc.

In 1971, Nike would become the new name of the company. The winged Greek goddess of victory inspired the name. The iconic Nike Swoosh was also created in 1971. A graphic design student created the world famous logo. The logo was crafted to convey speed and the goddess Nike was its inspiration. The first shoes to feature the Nike Swoosh were the Nike Cleat and the Nike Waffle Racer at the U.S. Track and Field Olympic Trials in Eugene, Oregon.

The first Nike factory location opened in 1984 in Portland, Oregon. This led to the first Niketown opening in 1990, which was also located in Portland. Niketown was able to broaden the storytelling ability of the brand. Consumers could interact with the products in the store, learn more about them, and the athletes that endorsed them. More Niketown locations would quickly follow. Locations that would be placed all over the world. This would strengthen Nike’s status as a global retailer.

In 1996, Nike launched The site focused on storytelling initially. It gave site visitors the chance to learn more about Nike’s large list of athletes. Storytelling has always been an important part of Nike’s brand. The storytelling has grown more mythical and epic as time passes on for Nike.

The Nike website got bigger and more unique in 1998 when NikeiD launched. The ability for the consumer to customize their own Nikes was trailblazing at the time. In 1999, the site fully transitioned from an editorial hub to an e-commerce platform.


-             Adam C. Better