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The Air Jordan 4 Craft “Medium Olive”

The Air Jordan 4 is returning to Shoe Palace. The Air Jordan 4 Craft “Medium Olive” launches November 18.

Medium Olive

Jordan Brand is continuing to find new ways to reinvent its classic silhouettes. Its Craft releases elevate classic retros with new materials. The Air Jordan 4 Craft “Medium Olive” is a mix of leather, suede, and textile materials. The color scheme includes Medium Olive, Pale Vanilla, Cargo Khaki, Black and Sail.

The Design Of The 4

The Jordan 4 was the second straight shoe designed by Tinker Hatfield and was released in 1989. It wasn’t a huge departure from the 3 when it comes to design, but it made additions that make it one of the more beloved in the series. The Jumpman logo had the word “Flight” added right below it. It introduced nubuck materials to the sneaker world for the first time. There were mesh components for increased breathability and it had multiple areas that featured plastic.

The Shot

During the 1989 Playoffs, Michael Jordan hit one of the most memorable shots of his career. That moment in the 1989 Playoffs, with Jordan’s Chicago Bulls facing off against the Cleveland Cavaliers, was so thrilling and memorable that it is simply known as “The Shot.” The game winning shot by Jordan took place at the end of Game 5 of the series. With seconds left in the game Jordan received an inbound pass and hit a foul line jumper as time expired. The Bulls went on to win the game 101 to 100, and they advanced to the second round of the playoffs. The play helped to solidify Michael Jordan as a global superstar and showed the world how clutch he was. Jordan was wearing the Air Jordan IV “BRED” when he hit The Shot. That helped to lift the Air Jordan 4 to icon status.

Shoe Palace

The Air Jordan 4 Craft “Medium Olive” will be released at Shoe Palace stores and on this November 18.


Men's SKU: FB9927-200

Grade school SKU: FB9928-200

Preschool SKU: FB9929-200

Infant toddler SKU: FB9930-200


- Adam C. Better

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