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The History Of The New Balance 327

The New Balance 327 is one of the more popular sneakers currently on the market. Its versatility and function make it a must for everyone’s closet. Learn more about the New Balance 327 below.


In 2020, the New Balance 327 debuted. From the start it was labeled “the ultimate leisure shoe.” The 327 was inspired by runners from the 1970’s New Balance library of shoes. The biggest inspirations on the 327 were the New Balance 320 (1976), New Balance 355 (1977), and New Balance SuperComp (1977). The New Balance 327 consists of pigskin suede overlays atop nylon bases, oversized lateral “N” logos and aggressive, studded rubber outsoles. The New Balance 327 does a great job of mixing vintage fashion with modern day technology. That mixture has made them a timeless piece of footwear. The fact that the 327 is available for Men, Women and Kids has also allowed them to be a popular choice.


The History of New Balance

New Balance is a leader in the athletic footwear space. From the beginning New Balance has been committed to performance, style, and a comfortable fit. Learn about the history of New Balance below.

A Brief History Of New Balance

New Balance got its start in 1906 in Boston, Massachusetts. They offer a wide range of sizes and widths for everything from training to lifestyle. New Balance strives for innovation, as well as pushing the boundaries of modern fashion. New Balance prides itself on a large majority of its shoes being made in the United States. The craftsmanship and quality of New Balance sneakers are always top of the line. The versatility of New Balance allows them to have a presence in the gym, office, and nightclub. That versatility makes them a brand that never goes out of style or loses its relevance.

nb 327

Shoe Palace & New Balance

New Balance is one of the most recognizable, and well respected brands, in the shoe and fashion communities. Shoe Palace has always had a strong and collaborative relationship with New Balance. They appeal to the whole family with a wide range of products for men, women, and children – which makes them a perfect partner for a retailer. New Balance has been a staple at Shoe Palace stores, and easily one of our most asked for brands, from the start. Their current partnership with NBA star Kawai Leonard, and with the popularity of the 574, 327, 991 and the 997 styles rising, New Balance is a brand that isn’t slowing down. Shoe Palace looks forward to a bright and collaborative future with New Balance.


- Adam C. Better