Shopping Cart

Your cart is empty

Continue Shopping

The History of New Balance

3 different colorways of new balance
male model in new balance
male model sitting on chair in new balance
male model holding new balance shoes

New Balance is a leader in the athletic footwear space. From the beginning New Balance has been committed to performance, style, and a comfortable fit. Learn about the history of New Balance below.

A Brief History Of New Balance

New Balance got its start in 1906 in Boston, Massachusetts. They offer a wide range of sizes and widths for everything from training to lifestyle.

New Balance strives for innovation, as well as pushing the boundaries of modern fashion. The company prides itself on a large majority of its shoes being made in the United States. The craftsmanship and quality of the sneakers is always top of the line.

The versatility allows them to have a presence in the gym, office, and the nightclub. That versatility makes them a brand that never goes out of style or loses its relevance.

2 different colors of the new balance
2 different colors of the new balance top view
new balance in a bush
2 different colors of the new balance side view

Longevity

New Balance has been around for more than 100 years. That longevity in the industry is strongly tied to their integrity as a company. New Balance has consistently made great products for decades now.

Diversity

New Balance offers a wide range of products. Runners, fashion lovers, and people who desire stylish casual shoes will all appreciate a pair of NB sneakers.

For Everyone

New Balance makes footwear for the whole family. Men, women, and children can receive the shoes and be happy. No matter who you are, the shoemaker has you covered.

blue and orange new balance
female model in new balance shoes
female model running in new balance
male model in new balance

Versatility

The versatility of NB allows them to have a presence in the gym, office, and nightclub. That versatility makes them a brand that never goes out of style or loses its relevance. You can wear NB shoes anywhere.

Made in America

New Balance prides itself on a large majority of its shoes being made in the United States. The quality of the sneakers is top of the line. When you give the gift of New Balance, you are giving a pair of shoes that will last.

new balance on boxes
new balance on a basketball
new balance next to a basketball
new balance angled away from a basketball

Shoe Palace

New Balance is one of the most recognizable, and well respected brands, in the shoe and fashion communities. Shoe Palace has always had a strong and collaborative relationship with NB. They offer many products for men, women, and children. This makes them a great partner for retailers.

New Balance has been a staple at Shoe Palace stores, and easily one of our most asked for brands, from the start. New Balance is not slowing down. They have a partnership with stars Kawhi Leonard, Shohei Ohtani and Cooper Flagg.

The popularity of styles like the 574, 327, 991 and the 997 is rising. Shoe Palace looks forward to a bright and collaborative future with New Balance.

 

- Adam C. Better

Latest Blog Posts

The Air Jordan 1 High OG Royal

The Air Jordan 1 High OG Royal  The Air Jordan 1 ‘Royal’ is one of the most popular OG styles of all time from Jordan Brand. Now, it is finally making its return, and this time, it is coming true to form. Find the Air Jordan 1 ‘Royal’ at Shoe...

The Icon Of Halloween, Ghost Face®, Is Coming To Shoe Palace

Los Angeles, CA – September 24, 2026 – Spooky Season is here! To celebrate the scariest time of the year, Shoe Palace presents a capsule collection of apparel pieces dedicated to the Icon of Halloween®, Ghost Face®.   The small but thoughtfully curated collection captures classic Ghost Face® artwork on...

You'll Float To Shoe Palace For The Exclusive IT 2026 Collection

Los Angeles, CA – 9.2026 – You'll float too! Shoe Palace is celebrating Spooky Season 2026 with a brand new collection dedicated to the horror classic, IT. This exclusive to Shoe Palace line features pieces that utilize the art, photos, and quotes from the 2017 film. Including images of the...

Shoe Palace and On Reimagine Talavera Tradition with Exclusive Cloudtilt Collaboration

The Cloudtilt “Talavera” collaboration bridges cultural heritage and Swiss engineering through Latine culture’s most recognizable decorative tradition SAN JOSE — September 29, 2026 — Shoe Palace, the nation’s leading athletic footwear and apparel retailer, and premium Swiss sportswear brand On have come together to introduce the Cloudtilt “Talavera,” an exclusive...