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The History of New Balance

3 different colorways of new balance
male model in new balance
male model sitting on chair in new balance
male model holding new balance shoes

New Balance is a leader in the athletic footwear space. From the beginning New Balance has been committed to performance, style, and a comfortable fit. Learn about the history of New Balance below.

A Brief History Of New Balance

New Balance got its start in 1906 in Boston, Massachusetts. They offer a wide range of sizes and widths for everything from training to lifestyle. New Balance strives for innovation, as well as pushing the boundaries of modern fashion. New Balance prides itself on a large majority of its shoes being made in the United States. The craftsmanship and quality of New Balance sneakers are always top of the line. The versatility of New Balance allows them to have a presence in the gym, office, and the nightclub. That versatility makes them a brand that never goes out of style or loses its relevance.

2 different colors of the new balance
2 different colors of the new balance top view
new balance in a bush
2 different colors of the new balance side view

Longevity

New Balance has been around for more than 100 years. That longevity in the industry is strongly tied to their integrity as a company. New Balance has consistently made great products for decades now.

Diversity

New Balance offers a wide range of products. Runners, fashion lovers, and people who desire stylish casual shoes will all appreciate a pair of New Balance sneakers.

For Everyone

New Balance makes footwear for the whole family. Men, women, and children can receive New Balance shoes and be happy. No matter who you are, New Balance has you covered.

blue and orange new balance
female model in new balance shoes
female model running in new balance
male model in new balance

Versatility

The versatility of New Balance allows them to have a presence in the gym, office, and nightclub. That versatility makes them a brand that never goes out of style or loses its relevance. You can wear NB shoes anywhere.

Made in America

New Balance prides itself on a large majority of its shoes being made in the United States. The quality of New Balance sneakers is top of the line. When you give the gift of New Balance, you are giving a pair of shoes that will last.

new balance on boxes
new balance on a basketball
new balance next to a basketball
new balance angled away from a basketball

Shoe Palace & New Balance

New Balance is one of the most recognizable, and well respected brands, in the shoe and fashion communities. Shoe Palace has always had a strong and collaborative relationship with New Balance. They appeal to the whole family with a wide range of products for men, women, and children – which makes them a perfect partner for a retailer. New Balance has been a staple at Shoe Palace stores, and easily one of our most asked for brands, from the start. Their current partnership with NBA star Kawai Leonard, and with the popularity of the 57/40, 550, 574, 327, 991 and the 997 styles rising, New Balance is a brand that isn’t slowing down. Shoe Palace looks forward to a bright and collaborative future with New Balance.

 

- Adam C. Better