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The History of adidas & Kanye West's Yeezy Boost 350

Kanye West and adidas have established an epic partnership in a relatively short period of time. The rock star status of Kanye, mixed with the brand stature of adidas, has made for a legendary pairing. Read on for a brief history lesson on the Yeezy 350 below.

The Yeezy Boost 350

The Yeezy Boost 350 is an overwhelmingly popular model for the Kanye West franchise. The Yeezy Boost 350 is constantly being released to the public in a plethora of iterations. The Yeezy Boost 350 defined the look of the adidas and Kanye relationship in many people’s minds. It is the most successful silhouette that has come from the adidas and Kanye West partnership. The Yeezy Boost 350 has clicked with sneakerheads for a variety of reasons. Of course, the iconic status of Kanye West has a lot to do with the 350’s popularity. However, the versatility of the 350’s design has helped it reach singular status. The 350 can be styled casually, or with more formal wear. Another aspect of the Yeezy franchise that is often overlooked is just how comfortable the shoes are.

Birth of Yeezy 350

The Kanye and adidas relationship started in 2013. The Yeezy 350 ‘Turtle Dove’ debuted shortly after. The Turtle Dove was followed by another iconic 350 model, the ‘Pirate Black.’ More beloved colorways would follow.

yeezy 350 turtle dove

The Sequel, Yeezy 350 V2

In 2016, the first Yeezy Boost 350 V2 dropped. The Yeezy Boost 350 V2 is arguably the most iconic of all the adidas x Yeezy sneakers. It is the one that has made the Yeezy brand a household name. The Yeezy 350 V2 continues to be a sought-after sneaker today.

The Life of Kanye West

Kanye West is one of the most talented, celebrated, and controversial artists of all time. His contributions to music, fashion and popular culture are unrivaled. The life of Kanye West, or Ye as he currently goes by, is one of the most polarizing ones in our culture.

The Passion of Kanye West

Kanye West grew in up in Chicago and attended Chicago State University for one year, before dropping out. He then pursued his passion, music. West relocated to New York to start his career. He quickly found success as a producer. His sound was unique, and it allowed him to work with some of the biggest names in the industry. But he desperately wanted to be a rapper. Whether it was his middle class upbringing, or the uniqueness of his flow, nobody wanted to give West the chance to rap. Even though he was not given the opportunity to rap, the artist was able to work with some of the top rappers in the industry. West’s work as a producer helped him grow his skills.


- Adam C. Better