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The Shoe Palace x New Balance 997S “Great White” SMU takes inspiration from the infamous Red Triangle. The Red Triangle is located off the coast of Northern California, the birthplace of the Shoe Palace Corporation, and almost half of the recorded Great White Shark attacks on humans have occurred there. The Red Triangle is heavily populated by elephant seals, harbor seals, sea lions, killer whales and sea otters. Those marine mammal species are the preferred prey of the Great White Shark and it is what keeps the carnivore fish coming back to the Red Triangle.