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The History Of The Nike LeBron 3

The Nike Air Zoom LeBron 3 launched in 2005. By 2005-2006, LeBron was now considered to be one of the best players in the game, if not the top player. Learn more about the Nike LeBron III below.

III

LeBron James has always had a unique game. His combination of power, explosiveness and speed has never been seen before in the game of basketball. The soles were made to handle LeBron’s velocity and force moving up and down the court. There was a reinforced TPU clip to help keep his ankles safe. The middle of the shoe contained a carbon fibre shank plate, this gave The King added support. The III had full length Zoom Air units, this gave additional cushion.

lebron 3

Hail To The King

LeBron James was drafted by the Cleveland Cavaliers in 2003 straight out of high school. His impact as a teenager was instant – both on the court and off. King James delivered from the very start in the NBA and earned Rookie of the Year honors. The King never slowed down after his first season in the league, and he has achieved some of the most iconic moments in basketball history. “The Decision,” overcoming a 3-1 game deficit in the 2016 NBA Finals and bringing a championship to his hometown team, the list goes on and on. Everything he did on the court, the spectacular dunks, the game changing defensive plays, were done wearing Nikes.

A King’s Ransom

When LeBron signed with Nike as a teenager, he was given a seven year deal worth 90 million. After that deal expired, the King and Nike would eventually agree to a rare in the industry, lifetime deal. Nike and LeBron have agreed to a forever marriage that reportedly brings LeBron 30 million a year and the total deal is supposedly worth more than 1 billion. It is believed that LeBron’s signature line, which includes shoes and apparel, is estimated to earn Nike more than $600 million a year.

 

- Adam C. Better

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