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The History Of The Nike LeBron 2

A lot was expected from the Nike Zoom LeBron II. The first LeBron shoe was such a hit that expectations were high. The LeBron 2 was a huge hit and may have surpassed the LeBron I in popularity.  


The II launched in 2004. Only three colorways were originally released widely, with exclusive colorways being available in very limited numbers. The LeBron II was also made available in a low top version. The II was applauded for its use of Zoom Air cushioning which made for an all-time silhouette when it comes to comfort. Max Zoom was used in the heel and forefoot. To this day, the II is beloved for its use of technology and the unique design.

lebron 2

Hail To The King

LeBron James was drafted by the Cleveland Cavaliers in 2003 straight out of high school. His impact as a teenager was instant – both on the court and off. King James delivered from the very start in the NBA and earned Rookie of the Year honors. The King never slowed down after his first season in the league, and he has achieved some of the most iconic moments in basketball history. “The Decision,” overcoming a 3-1 game deficit in the 2016 NBA Finals and bringing a championship to his hometown team, the list goes on and on. Everything he did on the court, the spectacular dunks, the game changing defensive plays, were done wearing Nikes.


A King’s Ransom

When LeBron signed with Nike as a teenager, he was given a seven year deal worth 90 million. After that deal expired, the King and Nike would eventually agree to a rare in the industry, lifetime deal. Nike and LeBron have agreed to a forever marriage that reportedly brings LeBron 30 million a year and the total deal is supposedly worth more than 1 billion. It is believed that LeBron’s signature line, which includes shoes and apparel, is estimated to earn Nike more than $600 million a year.


- Adam C. Better