The Nike LeBron 18 released in 2020. The Los Angeles Lakers won the NBA Championship in 2020, earning LeBron his fourth ring. Learn more about the Nike LeBron 18 below.
18
Power and speed were the focus of the 18. The focus of the LeBron series has always been cushion. That has always been crucial to James. It is easy to understand when you look at the power and explosiveness of LeBron’s game. Staying light and stable is a significant part of his process on the court. The 18 integrates Max Air and Zoom Air bags. The LeBron did a special thing by dividing the shoe in halves. Speed is in the forefront and power is in the heel.
Hail To The King
LeBron James was drafted by the Cleveland Cavaliers in 2003 straight out of high school. His impact as a teenager was instant – both on the court and off. King James delivered from the very start in the NBA and earned Rookie of the Year honors. The King never slowed down after his first season in the league, and he has achieved some of the most iconic moments in basketball history. “The Decision,” overcoming a 3-1 game deficit in the 2016 NBA Finals and bringing a championship to his hometown team, the list goes on and on. Everything he did on the court, the spectacular dunks, the game changing defensive plays, were done wearing Nikes.
A King’s Ransom
When LeBron signed with Nike as a teenager, he was given a seven year deal worth 90 million. After that deal expired, the King and Nike would eventually agree to a rare in the industry, lifetime deal. Nike and LeBron have agreed to a forever marriage that reportedly brings LeBron 30 million a year and the total deal is supposedly worth more than 1 billion. It is believed that LeBron’s signature line, which includes shoes and apparel, is estimated to earn Nike more than $600 million a year.
- Adam C. Better
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