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The History of Shoe Brand, Saucony

Saucony has been around for over 100 years. That is an amazing accomplishment for any company, especially a shoe brand. Saucony has been making quality footwear since 1898, learn more about its history below.


Saucony started here in the United States. It started as a local factory and evolved into a global brand. The unusual name, Saucony, has a special meaning for the company. The logo is inspired by the Saucony Creek in Kutztown, PA, where the company’s building stood. The water flowed there around three distinct boulders. Today, they are the guiding boulders for Saucony. It represents for Saucony good performance, good health, and good community.


For Athletes

When Saucony started it was focused on making high quality sneakers for athletes. That mission has evolved over the years to make quality shoes that are comfortable and stylish. Saucony also wants to continue to push tech development when it comes to its products. Since it is geared towards runners and those that are active, it has to make sure it offers its wearers the best fit possible.

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Long Term Success

Being known for crafting perfect running shoes is great for the respect and business of that community. But Saucony would not have been able to last for more than a century if it had not expanded its base and appealed to more than just the running community. Performance is just a part of its legacy, fashion, especially the world of streetwear, has been a major proponent of its longevity. Recent collabs with names like Bodega and Bait have kept the brand relevant in the sneaker world. Some of the memorable styles from Saucony include the Jazz, Shadow and Azura.


Shoe Palace

Saucony is a respected name in the industry and Shoe Palace is proud to carry the brand in its stores and on


- Adam C. Better