The Three Stripes are iconic. Few brands have had the impact of adidas. Kanye West is one of the top names in culture. He is larger than life. West and adidas have established an epic partnership. The rock star status of Kanye, mixed with the stature of adidas, has made for a successful pairing.
“ADIDAS AND YEEZY HAVE GIVEN A GLIMPSE INTO OUR FUTURE. THIS PARTNERSHIP ILLUSTRATES THAT ANYONE WITH A DREAM CAN DREAM WITHOUT LIMITATIONS,” Kanye West.
YEEZY & adidas
The adidas and Kanye West collaboration launched in 2015. The high end partnership has resulted in several styles of sneakers, accessories, and high end clothing pieces. Kanye and adidas have changed the game in terms of how an artist and brand can collaborate. Kanye has proven that you do not have to be a basketball player or athlete to have you own shoes. YEEZY is a global brand for adidas, and possibly the biggest name in sneakers right now.
Rewriting The Template
In February 2015, the presentation of YEEZY SEASON 1 changed the template for a modern fashion show. The styling, music and spectacle was something only West and adidas could accomplish. That show was the start of YEEZY doing things its own way. The way product launches are managed, the way the brand is marketed, even the packaging of the product, was all trailblazing in the sneaker space.
BOOST In Sales
The YEEZY BOOST 750 was the first product to come from the West and adidas collaboration. The 750 had the kind of unique styling you would expect from West. It also featured BOOST cushioning technology. The 750 was the perfect blend of style and comfort. It was an instant global hit and established what the public could expect from YEEZY.
YEEZY BOOST 350
adidas followed up the success of the 750 with the YEEZY BOOST 350. The 350 was one of the most wanted and fastest selling footwear models in history. 350 is constantly being released to the public in a plethora of iterations. The Yeezy Boost 350 defined the look of the adidas and Kanye relationship in many people’s minds. It is the most successful silhouette that has come from the adidas and Kanye West partnership. The Yeezy Boost 350 has clicked with sneakerheads for a variety of reasons. Of course, the iconic status of Kanye West has a lot to do with the 350’s popularity. However, the versatility of the 350’s design has helped it reach singular status. The 350 can be styled casually, or with more formal wear. Another aspect of the Yeezy franchise that is often overlooked is just how comfortable the shoes are. The uniting of BOOST, a cushioned sole and Primeknit material makes them painless to wear, no matter the occasion or activity.
The Sequel, YEEZY 350 V2
In 2016, the first YEEZY Boost 350 V2 dropped. The YEEZY Boost 350 V2 is arguably the most iconic of all the adidas YEEZY sneakers. It is the one that has made the Yeezy brand a household name. The YEEZY 350 V2 continues to be a must have sneaker today.
The YEEZY line has grown and expanded quickly. Other popular models include the 700, Foam Runner and YEEZY Slide. The Kanye West & adidas partnership is already one of the most iconic partnerships in the history of footwear. You can find adidas and YEEZY products on shoepalace.com and at Shoe Palace locations.
- Adam C. Better
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