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The History Of adidas & UltraBOOST

adidas Boost was introduced by the Three Stripe brand in 2013. It was designed to help runners and athletes achieve a new level of comfort. It has earned respect with athletes, but also with tastemakers.


adidas has always been at the forefront of sneaker technology. BOOST from adidas has made life a lot easier for runners and athletes. The thing that made BOOST special was its versatility. Pairing BOOST with appealing silhouettes has made BOOST synonymous with fashion forward footwear.


BOOST was designed and created by the adidas Innovation Team. The goal was to craft a soft and responsive cushion that was at a different level than what came previously. BOOST has been incredibly successful for adidas. The midsole, utilizing BOOST, was made from thousands of expanded particles that worked together.


The first priority for adidas was making life easier for runners and athletes. The runner would feel as if they were running on a cloud thanks to BOOST. It could handle a wide range of weather conditions. BOOST got its name from how it gave energy to the athlete and their feet.


Models Of BOOST

BOOST first appeared on the running shoe Energy BOOST. The running shoe had a BOOST midsole. It was a lightweight marvel that changed the game for adidas. It would also be seen on the SUPERNOVA BOOST and ADIZERO ADIOS BOOST.


ULTRABOOST was maybe the biggest moment for BOOST in 2015. The ULTRABOOST had a primeknit upper, separate lace cage and boost from heel to toe. THE BOOST is first and foremost a running shoe, but it may have made a bigger splash in the world of fashion.

History Of The Three Stripes

The adidas brand has a long history and connection with sport. Its relationship with athletes and the field of play has always been in congruence with its sneaker culture prominence. adidas is known worldwide as The Three Stripes Brand. The German sportswear company was founded in 1949 by Adolf “Adi” Dassler. It started out rooted in track and football. It has become a global player in the sneaker industry over the past 70 years. Its global reach now includes basketball and popular culture. Partnerships with James Harden, Damian Lillard, Kanye West, Beyonce, Pharrell, and many more prominent names, have allowed adidas to become a top force in the fashion industry. adidas has mastered mixing sportswear and fashion. The Three Stripe’s popularity only continues to grow and its link to athletics and athletes is stronger than ever.


- Adam C. Better