The History of adidas and Kanye West's Yeezy Boost 700

Kanye West and adidas have established an epic partnership in a relatively short period of time. The rock star status of Kanye, mixed with the brand stature of adidas, has made for a successful pairing. Learn about the Yeezy Boost 700 below.

The YEEZY BOOST 700

The Yeezy 700 Boost launched initially in 2017. It was first available on the Yeezy Supply Site. The 700 is a celebrated silhouette that mixes materials, colors, and Boost cushioning. The Yeezy 700 Wave Runner, which is the most celebrated 700, showcases suede, leather, mesh, and reflective materials on the upper. Full length adidas Boost cushioning resides inside a sculpted foam midsole.

Long Term Success

The Yeezy Boost 350 is an extremely popular model for the Kanye West franchise and it is one that helped to start it all. The Yeezy Boost 350 is constantly being released to the public in a plethora of iterations. The Yeezy Boost 350 defined the look of the adidas and Kanye relationship in many people’s minds. The 700 helped to show the range of Yeezy and adidas. The Yeezy Boost 350 was sock like, while the 700 has a sturdy design. The 700 proved that the Yeezy line was not defined by just a single style of shoe. The Yeezy 700 is often credited with popularizing the dad shoe.

YEEZY & adidas

The adidas and Kanye West collaboration launched in 2015. The high end partnership has resulted in several styles of sneakers, accessories, and high end clothing pieces. Kanye and adidas have changed the game in terms of how an artist and brand can collaborate. The artist has proven that you do not have to be a basketball player or athlete to have your own shoes. YEEZY is a global brand for adidas, and possibly the biggest name in sneakers right now.

BOOST In Sales

The YEEZY BOOST 750 was the first product to come from the West and adidas collaboration. The 750 had the kind of unique styling you would expect from West. It also featured BOOST cushioning technology. The 750 was the perfect blend of style and comfort. It was an instant global hit and established what the public could expect from YEEZY.

- Adam C. Better