The Air Jordan II is returning to Shoe Palace on June 17. This version of the Air Jordan 2 is low top. The low top 2 in the “Cherrywood” colorway is a first for Jordan Brand.
Cherrywood
The Air Jordan 2 Low “Cherrywood” has a white leather upper with Grey hairy suede surrounding the collar and side panels. Cherrywood accents are a part of the upper as well. There is a white midsole and a cement grey rubber outsole.
The Air Jordan II
When the Air Jordan II was released in 1986 Nike viewed the sneaker as a more sophisticated model than the Air Jordan 1. It was designed to be stylish, and to appeal to consumers beyond the basketball court. Nike wanted the Jordan II to be different than the Air Jordan I. One difference that shocked consumers was the price tag of the 2. The Air Jordan 2 had a retail price of $100. In 1986, $100 for a pair of sneakers was mind blowing. It was even more surprising for consumers since the Air Jordan 1 was reasonably priced at $65. The II didn’t have a Nike Swoosh on it. Today, The Jordan Brand has no Nike branding, unless it is calling back to a vintage release. But, when the II originally released, no Nike Swoosh was newsworthy. Especially when you look at the 1 and how prominent the Swoosh was.
Nike really wanted the II to be a higher quality and more exclusive sneaker than the 1. The Air Jordan II featured premium leather and faux iguana skin. It would have been easy to for Nike to have followed the tremendous success of the 1 with a sneaker that was similar. But the Air Jordan II was a much different shoe than its predecessor, which was Nike’s goal. The II helped to establish the risk taking that is so important to the Air Jordan franchise. The II wasn’t as successful as the I in terms of sales, but it is an important piece of the Air Jordan culture.
Shoe Palace
The Air Jordan II Low “Cherrywood” will be available at Shoe Palace retail locations and on shoepalace.com on June 17. You can find Jordan Brand products at Shoe Palace retail locations and on shoepalace.com.
Men's SKU: DV9956-103
- Adam C. Better
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