The Air Jordan 4 ‘White Cement’

The Air Jordan 4 ‘White Cement’ is widely considered to be one of the greatest sneakers of all-time. It is returning to Shoe Palace this May 24 and it might just be the biggest launch of the year. Learn more about the Air Jordan 4 ‘White Cement’ below. Be sure to visit Shoe Palace on May 24 to pick up your pair. 

The 4  

The Air Jordan 4 was the first shoe in the franchise to go global. With a wide release outside of the United States. The rise of popularity of Michael Jordan helped the shoe reach new heights of relevance. 

The IV also took the Air Jordan brand to another level of fame and pop culture prominence. Spike Lee’s film Do The Right Thing showed the Air Jordan IV ‘White Cement’ in a famous scene. This helped the shoe become more than just a basketball shoe. 

The Design Of The 4  

The Jordan 4 was the second straight shoe designed by Tinker Hatfield and was released in 1989. It was not a big change from the 3 in design. However, it added features that many fans love. The 4 cemented Tinker as a top Nike designer. 

The Jumpman logo had the word “Flight” added right below it. It introduced nubuck materials to the sneaker world for the first time. There were mesh components for increased breathability, and it had multiple areas that featured plastic. 

White Cement 

The Air Jordan 4 ‘White Cement’ features one of the most iconic colorways of all-time. The White silhouette mixed with fire red, grey and black has been a favorite for decades now. This release of the ‘White Cement’ comes with the OG design, including ‘Nike Air’ branding on the heels. 

Shoe Palace  

The Air Jordan 4 ‘White Cement’ is returning to Shoe Palace this May 24. You can find them at Shoe Palace stores and on shoepalace.com. 

You can find Jordan Brand products on shoepalace.com. 

- Adam C. Better