New Ambassador
Grammy-winning singer Rosalía has joined New Balance as the brand’s newest ambassador. The singer is famous for her music and unique street style. She showed her love for fashion and New Balance through this partnership. Although she is commonly seen performing in boots or more upscale footwear, Rosalía’s love for sports keeps her tied to sneakers.
The Spanish pop artist started her sneaker campaign. She worked with the creative agency American Haiku and director Alex Prager. The team launched the project through a cinematic five-part campaign ad meant to unfold in the style of a film.
The ad starts in Boston with the singer pictured outside of New Balance headquarters. The audience follows her on a journey to New York. She sets out to deliver a surprise package. At the end, viewers see the New Balance x Rosalía collaboration logo.
About the Shoe
This campaign will feature the New Balance 204l sneakers, which are worn by the Spanish Singer throughout the course of the ad. The shoes are stylish and on-trend.
They have a slim shape and a suede outside. They also have a retro look. They will be offered in both a cream and a brown tone.
These shoes have been part of special collaborations with brands like Kith and AURALEE. They are now set to become more popular with this new release. Rosalía’s campaign will launch on July 30th. These shoes are expected to be very popular this summer and after.
Shoe Palace
New Balance is one of the most recognizable and well-respected brands in the shoe and fashion communities. Shoe Palace has always had a strong and collaborative relationship with NB. They offer many products for men, women, and children. This makes them a great partner for retailers.
New Balance has been a staple at Shoe Palace stores, and easily one of our most asked for brands, from the start. New Balance is not slowing down. They have a partnership with stars Kawhi Leonard, Shohei Ohtani, and Cooper Flagg.
The popularity of styles like the 574, 327, 991, and 997 is rising. Shoe Palace looks forward to a bright and collaborative future with New Balance.
- Nyanna Raj
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