Karol G & Reebok
Latin pop superstar Karol G is stepping into a major new collaboration outside of music as the newest Global Brand Ambassador for Reebok Classics. The Grammy winning Colombian artist has teamed up with the iconic sportswear brand on a multi-year partnership that bridges music, fashion, and sneaker culture in a fresh and stylish way.
A Timeless Partnership
Reebok’s “Born Classic. Worn for Life.” campaign puts Karol G at the center of a reimagined focus of the brand’s timeless Classics lineup. Known for silhouettes like the Classic Leather, Club C 85, Workout Plus, and Freestyle Lo, the Reebok Classics are being reintroduced with premium quality garment leather and updated styling, designed to be worn everywhere from everyday life on the streets to festival grounds. This new collection launched in early 2026.
For Karol G, this collaboration is more than a business deal, there is a personal side to it as well. The singer has shared that she has worn Reeboks “for as long as I can remember,” making this ambassador role a true “full circle” moment in her creative journey.
On The Rise
This partnership comes at a high point in Karol G’s career. With multiple chart topping albums and hit singles under her belt, she has become one of the most influential modern Latin artists in the world. Her work includes breakthrough tracks like “Ahora Me Llama” and global hits such as “Tusa” and “Bichota,” and she has released several celebrated albums including Mañana Será Bonito and Tropicoqueta. Her work has been widely praised with prestigious awards such as her eight Latin Grammy Awards and five Billboard music awards.
Beyond
Beyond music, Karol G has blurred the lines between performance and style, now bringing her sense of style into sneaker culture with Reebok. Fans can expect to see her creative footprint across Reebok’s campaigns, content, and future co-designed apparel and footwear drops.
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