Shopping Cart

Your cart is empty

Continue Shopping

3 Facts About The Steph Curry & Under Armour Partnership

steph curry graphic

Stephen Curry is one of the biggest names in sports. He is a global icon who has changed the game of basketball forever. Under Armour is a trusted brand name in athletic footwear. The Under Armour Curry Flow 10 “Splash Party” releases on this March 14.

Read on to learn 3 Facts about the Stephen Curry and Under Armour partnership.

  1. Joining Forces

Under Armour creates state of the art products. Products that are engineered to solve problems and to make athletes, like Stephen Curry, better. Under Armour was founded in Baltimore and it is the current home of its global headquarters. Under Armour is currently a billion dollar company with a bright future ahead of it. Stephen Curry and Under Armour joined forces in 2013. During the partnership, the brand and the player have reached incredible heights as a unit. Stephen Curry is not only one of the top players of all time - he is also one of the most important. Curry changed the game of basketball with his shooting ability. Long range shooting, the three point shot, is now the focus of most team’s offense. His greatness when it comes to shooting the ball has helped to influence not just the NBA, but the basketball world.

curry under armour
  1. Curry Brand

Since joining UA in 2013, Chef Curry has launched a number of signature shoes. He also has his own brand, Curry Brand. Curry Brand operates as its own entity under the umbrella of UA. Under Armour would experience remarkable growth as a company with Steph as its signature athlete and with the help of Curry Brand. Chef Curry helped UA establish themselves as players in the basketball world. UA consistently makes quality sneakers for the NBA star. Shoes that feature the latest technology and designs.

steph curry brand
  1. Growing As Icons

Before signing with Under Armour, Steph showed great promise as a player for the Golden State Warriors. The guard struggled with injuries early in his career. It was believed by many that Stephen would never reach the height of his potential. Soon after signing with UA, Curry began to blossom into the player everyone thought he could be. Injuries became less frequent, and far less of a concern. In his signature UA sneakers, Curry would win back to back MVP trophies in 2015 and 2016. His Golden State Warriors would also achieve success under his leadership, winning four championships, in 2015, 2017, 2018 and 2022.

The Under Armour Curry Flow 10 “Splash Party” releases on this March 14.


- Adam C. Better