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Privacy Policy

Privacy Policy

At Shoe Palace, the privacy of ourwebsite users is of extreme importance. The Privacy Policy explains the mannerin which Shoe Palace collects, uses, maintains, and discloses informationcollected from users.


Personal IdentificationInformation

We may collect personallyidentifiable information (“PII”) from users in a variety of ways, including,but not limited to, when users visit our site, register on the site, place anorder, subscribe to our newsletter, request customer service, or send us acommunication.  We may also use PII inconnection with other activities, services, features, or resources we makeavailable on our website. Users may be asked for, as appropriate, specific PII  such as their name, email address, mailingaddresses, phone numbers, and credit card/payment information. Please know thatwhile you will always have the right to withhold PII, your refusal to supply PIIwhen requested  may prevent you fromengaging in certain website-related activities.

We collect some PIautomatically.  When you use our website,we will collect certain information that your browser on your Internet accessdevice sends to us (such as your browser type and version), your device’sInternet protocol address, your location (if you have enabled the geolocationsettings on your device), your operating system, and statistics about how youuse our website’s services.

Non-Personal IdentificationInformation

We may collect non-personallyidentifiable information (“non-PII”) about users automatically whenever theyinteract with our website. For example, such non-PII may include your web browser's name and version, your internetaccess device’s internet protocol address, your location (if you have enabledthe geolocation settings on your device), your operating system, andinformation about how you use our website’s services, such as the pages youvisited, the products you viewed, and the search terms you used.   We collect and aggregate such non-PIIinformation to improve our website and our services and to make them moreefficient.

Web Browser Cookies

This website uses web browser"cookies" to enhance the user's experience. A user's web browsersaves cookie information on their system for a variety of uses. These mayinclude maintaining login status, remembering various choices and settings,browser/system capabilities, general navigation or usage, and other uses. Thiswebsite requires cookies to provide transactional-based activities such asadding items to a cart or checking-out. Users may choose to set their webbrowser to refuse cookies, or to alert them when cookies are being sent.Blocking cookies will make many parts of the website less usable or notfunction properly.




Shoe Palace may collect and use PIIfor the following purposes:

To improve customer service

Information you provide helps usrespond to your customer service requests and support needs more efficiently.

To personalize user experience

We may use PII in the aggregate tounderstand how our users as a group use the services and resources provided onour website.

To improve our site

We may use feedback you provide toimprove our products and services.

To process payments

We may use the PII users provide whenplacing an order only to provide service to that order. We do not share thisinformation with outside parties except to the extent necessary to provide theservice.

To run a promotion, contest,survey, or other website feature

We may use PII to send usersinformation they have agreed to receive about topics we think will be ofinterest to them.

To send periodic emails

We may use the email address providedby a user to send the user information and updates pertaining to their order.It may also be used to respond to their inquiries, questions, and/or otherrequests. If users decide to opt-in to our mailing list, they will receiveemails that may include company news, updates, related product or serviceinformation, etc. If, at any time, a user would like to unsubscribe fromreceiving future emails, we will include unsubscribe instructions in eachemail.

Shoe Palace will never sell orrent users’ PII.  However, Shoe Palacemay disclose PII to a third party in the following limited ways:

To Provide Services You HaveRequested  

If we obtain your consent, such aswhen you choose to opt-in to the sharing of data, we may share your PII inorder to provide the Services to you. Similarly, we may need to disclose some of your PII in order to fulfilla request from you.


To Fulfill Contracts withPartners and Service Providers 

We may enter into contracts withother companies and people to perform tasks on our behalf, and so we may needto share your PII with them to provide products or services to you. These vendorsdo not have any right to use the PII we share with them beyond what isnecessary to assist us, and their agreements with us bind them toconfidentiality obligations in regard to your PII.

To Market our Services

We may engage with a serviceprovider for marketing and promotional purposes, and effective marketing mayrequire us to provide some PII to the marketing service provider.

To Complete Asset Purchases orSales

We may choose to buy or sellbusiness assets.  In these types of transactions,customer information is typically one of the business assets that would betransferred. Also, if we (or our assets) are acquired, or if we go out ofbusiness, enter bankruptcy, or go through some other change of control, PIIcould be one of the assets transferred to or acquired by a third party.  In any transaction of this sort, strictconfidentiality and non-disclosure provisions would bind the parties to anobligation to preserve the confidentiality of all users’ PII.

To Perform Analytics with AggregatedNon-PII 

We may provide anonymized non-PIIinformation in aggregate form to our partners and service providers, who mayperform various analytics on our Services or may use the aggregated informationto develop their own marketing for their own business purposes.  In such circumstances, we never discloseaggregated information to a partner in a manner that would identify youpersonally, as an individual.

To Enforce Legal Rights 

We may need to disclose your PIIto protect the rights of our users or to protect Shoe Palace’s rights orproperty.

To Comply with Legal Orders

We may be required to use andretain PII for legal and compliance reasons, such as the following:  to prevent, detect, or investigate a crimesuch as fraud or identity theft; to prevent loss of confidential information;to meet our internal and external audit requirements; to provide security;  to respond to requests from courts, lawenforcement agencies, regulatory agencies, and other public and governmentauthorities; to enforce our terms and conditions; to respond to any othernecessary compliance circumstances under applicable laws; and, to protect ourrights, privacy, safety, or property, or those of other persons.  To help us achieve these lawful purposes, wereserve the right to access, read, preserve, and disclose any information thatwe believe is necessary for us to comply with law or with an order from a courtor regulatory agency, to enforce our agreements, or to protect the rights,property, or safety of our employees, our users, or others. 


We do not sell, trade, or rentuser personal identification information to others. We may share genericaggregated non-PII demographic information not linked to any personalidentification information regarding visitors and users with our businesspartners, trusted affiliates, and advertisers for the purposes outlined abovein the “Use and Disclosure” section.



Because we have users who residein California, our Privacy Policy complies with the California Online PrivacyProtection Act (“CalOPPA”) and with the California Consumer Privacy Act(“CCPA”).  Under these laws, users havethe following rights: 

The Right to Know

You have the right to know whatPII is being collected about you, and the right to request information aboutwhat specific categories of PII are being collected, our purposes forcollecting PII, and the ways in which we may share PII with third parties.  We discuss these topics generally in thisPolicy, but if you desire more information, you may email us at or call us toll free at 1-888-772-5223. 

The Right to be Notified

You have the right to know whenand how your PII is being collected. This Policy constitutes general notice to you of the ways in which wecollect and use PII.  If you want moreinformation, you may email us at or call us toll free at 1-888-772-5223. 

The Right to Make Changes

You have the right to change,edit, or delete (see below) any of the PII we have collected from you duringyour use of our website.  If you registerand create a profile, you can add, edit, or update your PII, or delete yourregistration account profile in whole or in part.

The Right to Delete and BeForgotten

You have the right to request thatwe delete any PII we have collected from you. We will comply with any such request that we receive from you, except whenwe need the PII to complete a transaction that you requested, or when we needto retain your PII to comply with a legal obligation under other applicablelaws.

The Right to Say No

You have the right to opt-out ofany collection we make of PII.  If youare receiving texts sent to your handheld device and you wish to opt out, replySTOP to any such message.  Alternatively,you may email us at or call us toll free at 1-888-772-5223 to communicate that you are opting out. We do not sell, license, lease, rent, or trade PII, but we neverthess comply with the CCPA requirement to include a“Do Not Sell My Personal Information” notice on our homepage: clicking on thatnotice will bring you here to this Policy, where we provide the email addressand toll free number above to allow you to communicate to us your desire toopt-out.

The Right to Fair and EqualTreatment

In compliance with CCPA’snon-discrimination provisions, we do not distinguish between users based ontheir choices in regard to exercising their privacy rights. 

The Right to Not Be Tracked

You have the right not to betracked for targeted advertising.  If youuse a popular browser (such as, but not limited to, Safari, Chrome, InternetExplorer, or Firefox) you can set the “Do Not Track” (or DNT) preferencesetting on your browser to opt-out of online behavioral tracking.  We respond to Do Not Track (DNT) signals, aswe are required to do under CalOPPA. 



In addition to the rightsdiscussed above, users have the right to control the use of their PII in thefollowing ways:

Opting Out of GeneralCommunications

If you do not want to receivegeneral communications from us, which will include marketing materials from usand from our partners, you may opt-out of receiving such communications, and weask that you please indicate your preferences on your account settings.  Please remember that even if you opt out ofreceiving general communications from us, we may still send you importantinformation related to your account or to any services you request. 

Location Information

You can prevent us from collectinglocation information from your internet access device by changing the settingson your device.

Social Media Notifications

If you connect a social mediaaccount to your Shoe Palace account profile, you may receive updates andcommunications from us through those links. However, you can manage these notifications by toggling your socialsettings to ensure your privacy or by disconnecting such social mediaintegration.





Users who prefer not to acceptcookies can set their internet browser to notify them when they receive acookie or to prevent cookies from being placed on their hard drive. You canread more about cookies at

Marketing and California’sShine the Light Law

Under California Civil CodeSections 1798.83-1798.84, California residents are entitled to ask us for anotice which identifies the categories of PII that we share with any thirdparties for marketing purposes, and which provides contact information for suchaffiliates and/or third parties. If you are a California resident and wouldlike a copy of this notice, please email us at or call us toll free at 1-888-772-5223.



Users may find advertising orother content on our website that links to the sites and services of ourpartners, suppliers, advertisers, sponsors, licensors, and other third parties.We do not control the content or links that appear on these sites and are notresponsible for the practices employed by other websites linked to or from ourwebsite. In addition, these sites or services, including their content andlinks, may be constantly changing. These sites and services may have their ownprivacy policies and customer service policies. Browsing and interaction on anyother website, including websites which have a link to our website, is subjectto that website's own terms and policies.


We adopt appropriate datacollection, storage, and processing practices and related security measures toprotect against unauthorized access, alteration, disclosure, or destruction ofyour personal information, username, password, transaction information, anddata stored on our website. Sensitive and private data exchange between thewebsite and its users happens over an SSL-secured communication channel and isencrypted and protected with digital signatures. Our website is also incompliance with PCI vulnerability standards in order to create as secure of anenvironment as possible for our users.


The Children’s Online PrivacyProtection Act (“COPPA”)requires online service providers to obtain parental consent before theyknowingly collect PII from children who are under 13 years of age.  We do not knowingly collect or solicit PIIfrom children under 13.  If you are achild under 13, please do not attempt to send any PII to us through ourwebsite.  If we learn that we have inadvertentlycollected PII from a child under age 13 without parental consent, we willdelete that information as quickly as possible as may be required by COPPA andother laws. 



Shoe Palace has the discretion toupdate this Privacy Policy at any time. We encourage users to frequently checkthis page to stay informed about how we are helping to protect the personalinformation we collect. You acknowledge and agree that it is yourresponsibility to review this  Policyperiodically and become aware of modifications and updates, if any.  This Policy was most recently updated on December2, 2020.


By using the Shoe Palace website,, you signify your acceptance of this Policy. If you do notagree to this Policy, please do not use our website. Your continued use of thiswebsite following the posting of changes to this Policy will be deemed youracceptance of those changes.