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new balance

As part of the two-week celebration of New Balance’s signature color, we’re introducing a special-edition ‘Grey Days’ pack, featuring the 550, 327 & 574.


New Balance announces its multi-week celebration of Grey in May spotlighting the new and classic expressions of the brand’s enduring legacy in its signature color. In service of building a superior running shoe in the 1980s, New Balance introduced the color Grey intentionally, a choice made with the same level of consideration as any performance feature.


In keeping with the fearlessly independent New Balance ethos, the color Grey stood out amongst its competitors, while proving to be a perfect complement to the concrete and asphalt backdrop of urban road running. Before long, people noticed that Grey running shoes looked good anywhere. While the models have evolved over the years with everchanging technology and materials, Grey continues to embody New Balance’s timeless quality and style, in every form.