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New Era

About New Era

This quote from the New Era site tells you everything you need to know about the New Era brand and culture: “Before baseball was donned ‘America’s Pastime’ and before the word ‘Fitted’ became a noun, one family embarked on a journey that would revolutionize and redefine the headwear industry.” New Era has taken headwear and turned it into an artform. German immigrant Ehrhardt Koch was a skilled craftsman who decided one day he wanted to improve the quality of headwear and make it more fashionable. New Era’s first manufacturing plant was in Buffalo, NY. In 1920 his dream came true when he started New Era Cap Co. New Era Cap Co. produced 60,000 caps in its first year. Today, New Era has exclusive deals with the three major USA sports leagues – the NFL, NBA and MLB.

New Era hats

New Era has become synonymous with headwear for a large segment of the fashion aware. A fitted New Era cap is a staple of millions of sports fans wardrobes. Their relationship with the sport of baseball and sports headwear is unmatched in our industry. A fresh fitted New Era cap and a nice pair of sneakers is a legendary combination, and a big part of Shoe Palace’s inventory in stores and online. If you are into street culture and style, your New Era fitted size and shoe size is something you must know. New Era is more than just baseball caps, they also make headwear for the NBA, NFL, and a lot of popular culture names. Over the years, Shoe Palace has worked with New Era on a long list of exclusive headwear that can only be found at Shoe Palace retail locations and on shoepalace.com.

About New Era

This quote from the New Era site tells you everything you need to know about the New Era brand and culture: “Before baseball was donned ‘America’s Pastime’ and before the word ‘Fitted’ became a noun, one family embarked on a journey that would revolutionize and redefine the headwear industry.” New Era has taken headwear and turned it into an artform. German immigrant Ehrhardt Koch was a skilled craftsman who decided one day he wanted to improve the quality of headwear and make it more fashionable. New Era’s first manufacturing plant was in Buffalo, NY. In 1920 his dream came true when he started New Era Cap Co. New Era Cap Co. produced 60,000 caps in its first year. Today, New Era has exclusive deals with the three major USA sports leagues – the NFL, NBA and MLB.

New Era hats

New Era has become synonymous with headwear for a large segment of the fashion aware. A fitted New Era cap is a staple of millions of sports fans wardrobes. Their relationship with the sport of baseball and sports headwear is unmatched in our industry. A fresh fitted New Era cap and a nice pair of sneakers is a legendary combination, and a big part of Shoe Palace’s inventory in stores and online. If you are into street culture and style, your New Era fitted size and shoe size is something you must know. New Era is more than just baseball caps, they also make headwear for the NBA, NFL, and a lot of popular culture names. Over the years, Shoe Palace has worked with New Era on a long list of exclusive headwear that can only be found at Shoe Palace retail locations and on shoepalace.com.



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