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SP x Visa x 49ers Blitz

We partnered with the 49ers and Visa to provide a special holiday shopping experience for 15 kids from SPAAT. Players were paired up with kids from SPAAT, an organization that helps student-athletes transition to college and their career! ⁠⁠Thank you to everyone who made this event possible!⁠⁠

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Deebo Samuel x Jordan Brand Air Jordan 11 'Gratitude'

In partnership with Jordan Brand, we had the privilege of hosting SPAAT at our Shoe Palace HQ! Kids were paired with a stylist who helped them pick out two outfits. They then worked on their dream boxes where they wrote down and shared their dreams and aspirations. Then, to everyone's...

That 1 Time

To celebrate the rich history of the Nike AF1 and its deep roots in dance and basketball, we sat with Owner/Artistic Director of Dancer 4 Life Studio in Inglewood, CA to talk more about her love for dance and how it has shaped her life.   Dancer 4 Life Studio...

Armstead Academic Project Career Camp at Shoe Palace HQ

We had the privilege of partnering with Armstead Academic Project to host an enriching Career Camp for 30 high school students across the Bay Area. Through immersive experiences at our HQ, visionary talks, and insights from our leadership board, students gained valuable insights into diverse career opportunities.

CP3 x Air Jordan 1 Low at Chase Center

To celebrate the launch of the CP3 x Air Jordan 1 Low, we extended an invitation to kids from the Boys and Girls Club of Oakland along with their beloved mentors. This heartwarming collaboration brought together the Golden State Warriors, Chase Center, Chris Paul, and Jordan Brand to graciously gift...

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