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The Story Of Primitive Apparel

Primitive Apparel is an exciting apparel company based in California. The brand is inspired by skateboard culture and streetwear. You can find Primitive apparel, hats, and accessories at Shoe Palace. Learn more about Primitive below.

Founder & Inspiration

The company was founded by professional skateboarder Paul Rodriguez in 2008. The brand has become influential in the skate and streetwear worlds.

They are celebrated for their skateboard decks, clothing, hats, and accessories. The company’s home of California is also a part of the brand’s identity. Primitive understands California and its skateboard culture better than any other company out there.

Authentic

The skateboard world is quick to call out posers when they see it. Being tied to a legendary skateboarder like Paul Rodriguez helps the brand achieve authenticity within the world of skateboarding. Paul Rodriquez is known not just for this supreme skill on a skateboard, but also his cool and laidback fashion sense. Primitive reflects the fashion sense and sensibilities of Paul Rodriguez perfectly.

Man sitting on steps with skateboard, text reads

Youth Of The World

Primitive has done a fantastic job of capturing the youthful spirit of skateboarding and transferring that to its apparel. Apparel that appeals to the youth of not just America, but worldwide.

Collaborations

Primitive has had exciting partnerships with names like Tupac and OutKast. The collabs have done an excellent job of combining Primitive’s aesthetic with the aesthetic of its collaborators. Primitive is currently known for some of the most exciting collaborations in fashion.

Shoe Palace

Shoe Palace has always appreciated authenticity. The company also loves to carry a lot of distinct brands. Brands that cover and appeal to all kinds of people and interests.

Primitive has its roots in California, which is another connection to Shoe Palace. You can find Primitive products at Shoe Palace stores and on shoepalace.com.

 

- Adam C. Better

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