The Nike LeBron 8 was released in 2010. It had a difficult task of following the Nike LeBron 7, which is possibly the most beloved LeBron model. Learn more about the LeBron 8 below.
8
Jason Petrie designed the Nike LeBron 8. The 8 arrived when James was in a new phase of his career. He was a beloved figure in the sports world up to this point, but after “The Decision,” and his move to Miami, he was now looked at as a villain by many. Colorways of the 8, like the “South Beach,” were dedicated to LeBron’s new basketball life as a member of the Miami Heat. The shoe had a 360-degree Air Max outsole. The Nike LeBron 8 was presented as a three part story, with three unique versions of the 8 released. The LeBron 8 V/1, the LeBron 8 V/2, and the LeBron 8 V/3 were a daring and progressive concept for Nike.
Hail To The King
LeBron James was drafted by the Cleveland Cavaliers in 2003 straight out of high school. His impact as a teenager was instant – both on the court and off. King James delivered from the very start in the NBA and earned Rookie of the Year honors. The King never slowed down after his first season in the league, and he has achieved some of the most iconic moments in basketball history. “The Decision,” overcoming a 3-1 game deficit in the 2016 NBA Finals and bringing a championship to his hometown team, the list goes on and on. Everything he did on the court, the spectacular dunks, the game changing defensive plays, were done wearing Nikes.
A King’s Ransom
When LeBron signed with Nike as a teenager, he was given a seven year deal worth 90 million. After that deal expired, the King and Nike would eventually agree to a rare in the industry, lifetime deal. Nike and LeBron have agreed to a forever marriage that reportedly brings LeBron 30 million a year and the total deal is supposedly worth more than 1 billion. It is believed that LeBron’s signature line, which includes shoes and apparel, is estimated to earn Nike more than $600 million a year.
- Adam C. Better
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