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The History Of The Nike LeBron 7

The Nike Air Max LeBron VII was one of the few basketball shoes of that era that crossed over from just being a basketball shoe to a popular casual sneaker. Learn more about the Nike Air Max LeBron 7 below.


The Nike Air Max LeBron VII helped to make Air Max once again relevant. The appearance of visible Air is one of the things that made Nike so cool and so beloved. Many of the most iconic basketball shoes of all time had visible air. The shoe was released in 2009. It also incorporated flywire. The boot like shape was unique and helped give LeBron a more stable fit. The Nike LeBron 7 is possibly the most popular LeBron sneaker for its great mix of style and tech.

lebron 7

Hail To The King

LeBron James was drafted by the Cleveland Cavaliers in 2003 straight out of high school. His impact as a teenager was instant – both on the court and off. King James delivered from the very start in the NBA and earned Rookie of the Year honors. The King never slowed down after his first season in the league, and he has achieved some of the most iconic moments in basketball history. “The Decision,” overcoming a 3-1 game deficit in the 2016 NBA Finals and bringing a championship to his hometown team, the list goes on and on. Everything he did on the court, the spectacular dunks, the game changing defensive plays, were done wearing Nikes.

A King’s Ransom

When LeBron signed with Nike as a teenager, he was given a seven year deal worth 90 million. After that deal expired, the King and Nike would eventually agree to a rare in the industry, lifetime deal. Nike and LeBron have agreed to a forever marriage that reportedly brings LeBron 30 million a year and the total deal is supposedly worth more than 1 billion. It is believed that LeBron’s signature line, which includes shoes and apparel, is estimated to earn Nike more than $600 million a year.


- Adam C. Better