The Nike LeBron 16 was released in 2018. 16 models deep and the goals were the same for Nike and LeBron, they wanted to push sneaker style and technology forward. Learn more about the Nike LeBron 16 below.
16
The upper of the 16 was reinforced and lowered when compared to other LeBron sneakers, at the request of the King himself. LeBron was dedicated to making himself a better player every season. He wanted to be faster, stronger, and better every time he stepped foot on the court. James demanded the same thing from his signature line. Designer Jason Petrie, a LeBron sneaker line veteran, once again worked with LBJ on the 16. The 16 featured Battleknit 2.0. Lateral support was increased for improved mobility. The 16 was built strong enough to support LeBron without slowing him down.
Hail To The King
LeBron James was drafted by the Cleveland Cavaliers in 2003 straight out of high school. His impact as a teenager was instant – both on the court and off. King James delivered from the very start in the NBA and earned Rookie of the Year honors. The King never slowed down after his first season in the league, and he has achieved some of the most iconic moments in basketball history. “The Decision,” overcoming a 3-1 game deficit in the 2016 NBA Finals and bringing a championship to his hometown team, the list goes on and on. Everything he did on the court, the spectacular dunks, the game changing defensive plays, were done wearing Nikes.
A King’s Ransom
When LeBron signed with Nike as a teenager, he was given a seven year deal worth 90 million. After that deal expired, the King and Nike would eventually agree to a rare in the industry, lifetime deal. Nike and LeBron have agreed to a forever marriage that reportedly brings LeBron 30 million a year and the total deal is supposedly worth more than 1 billion. It is believed that LeBron’s signature line, which includes shoes and apparel, is estimated to earn Nike more than $600 million a year.
- Adam C. Better
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