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The History Of Curry Brand

Since joining UA in 2013, Stephen Curry has launched several signature shoes. Curry also has his own brand, Curry Brand. Curry Brand operates as its own entity under the umbrella of UA.

Tech & Design

Under Armour would see great growth as a company with Steph as its main athlete and with Curry Brand's support. Curry helped UA establish themselves as players in the basketball world. UA consistently makes quality sneakers for the NBA star. Shoes that feature the latest technology and designs.

Growth

Before signing with Under Armour, Steph showed great promise as a player for the Golden State Warriors. The guard struggled with injuries early in his career.

It was believed by many that Stephen would never reach the height of his potential. Soon after signing with UA, Curry began to blossom into the player everyone thought he could be. Injuries became less frequent, and far less of a concern.


Signature Shoes

In his signature UA sneakers, Curry would win back-to-back MVP trophies in 2015 and 2016. His Golden State Warriors found success under his leadership. They won four championships in 2015, 2017, 2018, and 2022. Curry also helped the United States bring home gold in the 2024 Summer Olympics while wearing his Curry Brand shoes.

Curry’s Legacy

Stephen Curry is not only one of the top players of all time…he is also one of the most important. Curry changed the game of basketball with his shooting ability. Long range shooting, the three point shot, is now the focus of most team’s offense.

His greatness when it comes to shooting the ball has helped to influence not just the NBA, but the basketball world. Whether its college, high school, or just a pickup game at the park, the influence of Curry is evident.

Kids today want to shoot like Curry, the same way they wanted to dunk like Michael Jordan in his day. There has never been a player quite like Stephen Curry.


Shoe Palace & Curry Brand

Shoe Palace is a proud partner of Curry Brand. There have been many exciting partnerships over the years. There will be even more in the future between Shoe Palace and Curry Brand.

The connection between Curry and Shoe Palace in the Bay Area is important. This is especially true in San Francisco. It is a key reason why their partnership is successful.

 

- Adam C. Better

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