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The Air Jordan 1 Low “Barons”

aj1 wolf grey

The Air Jordan 1 Low “Barons” is releasing at Shoe Palace stores and on shoepalace.com this July 20.

Barons

The Barons colorway originally released in a high top version. The Black, White and Grey kicks offer a simple, but stylish, aesthetic. The upper is leather, its base is white while the overlays are grey, and the laces are black. The Swooshes and heel tab are also in black. The Air Jordan Low has seen a resurgence of popularity, and the Barons should help its recent surge.

Low

The Air Jordan 1 Low originally came out in 1985. Two OG colors released, White/Metallic Blue and White/Natural Gray. The 1 Low used a blend of leather and synthetic materials in the upper. The advantage of the 1, compared to the High, is how easy it is to wear. It is a more comfortable shoe for everyday use than the High. Currently, it is one of the top casual shoes in the marketplace. A large variety of color schemes are available and are consistently releasing.

The Business Of The 1

Michael Jordan signed an endorsement contract with Nike for $2.5 million his rookie year. That looks like clearance aisle pricing today, but at the time many felt MJ, an unproven rookie, did not deserve a contract that large.

When sneakerheads think of the Jordan 1 and colorways, they usually first think of the Jordan 1 “Banned.” The Banned, also known as the “BRED,” featured a black, red, and white colorway. The shoe received that Banned nickname because every time Jordan laced them up, he was fined $5,000 per game.

Today, the NBA allows players to wear almost any shoe they want, no matter the colors or design. In 1985, the league was far more conservative when it came to shoes and the Air Jordan 1 Banned violated league uniform rules. There has been talk that the Banned legend is more fiction than reality. With many speculating that it was all a marketing ploy by the geniuses at Nike. Regardless of the validity of the story, the Banned saga helped to make the Air Jordan 1 a legend.

Shoe Palace

The Air Jordan 1 Low “Barons” is releasing at Shoe Palace stores and on shoepalace.com this July 20.

Men's SKU: CZ0790-110

Grade school SKU: CZ0858-110

- Adam C. Better