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The Air Jordan 1 Black & White

aj1 black white

Shoes do not get much more classic than the Air Jordan 1. The Air Jordan 1 is returning to Shoe Palace stores this February 24.


Simplicity meets the Air Jordan 1 with this black and white colorway of the 1. This version of the 1 utilizes familiar color blocking and will remind people of the popular “Panda” colorway. There is the familiar signature Nike Air branding on the tongue and the Wings logo on the collar.

The 1 That Started It All

The Air Jordan 1 was designed by Peter Moore and was released in 1985. The release was tied to Michael Jordan’s rookie season in the NBA. The design of the Jordan 1 was rather simple and consistent with the other basketball shoes of the era. The Jordan 1 lacked the sophisticated technology that the Jordan Brand would be known for with later installments. Nike was dedicated to giving Michael Jordan his own shoe and brand to grow with. That commitment is clear when you view the shoe’s distinctive logo. Moore designed a wings symbol, a precursor to the Jumpman logo, which was placed on the upper ankle of the shoe.

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Peter Moore was inspired by flight when it came to designing the Wings logo. Obviously, flight made sense when you are talking about “Air Jordan.” Moore was thinking about what the logo should look like while on an airplane. He was deep in thought when he spotted a little kid that was wearing a pin on his shirt. The pin was a pair of captain wings. Moore then stared sketching the Wings logo. He added the basketball to make it uniquely Air Jordan.

A Legend

Peter Moore made many contributions to the sneaker world outside of the Air Jordan 1. But due to the sheer impact of the Air Jordan line on the industry, that will be the thing he is always remembered for. In 2022, Peter Moore passed away. When people look back at the legacy of the Air Jordan line, and the industry, Moore is a name that is often forgotten. His impact on the Air Jordan line, and the industry, is legendary.

The Business Of The 1

Michael Jordan signed an endorsement contract with Nike for $2.5 million his rookie year. That looks like clearance aisle pricing today, but at the time many felt MJ, an unproven rookie, did not deserve a contract that large. Those people were of course proved very, very wrong.

Men's SKU: DZ5485-010

Grade school SKU: FD1437-010

Preschool SKU: FD1412-010

Toddler SKU: FD1413-010

- Adam C. Better