Sofía Vergara & Sketchers
Recently, Sketchers announced a partnership with the icon, Sofía Vergara. Vergara is one of the biggest names in entertainment. Her new role as an ambassador for Sketchers should help elevate the shoe company to new heights of popularity.
Brand Ambassador
Sketchers have been in the shoe game practically forever. The brand is loved for their casual and performance shoes. The bold colors and comfortable shoes appeal to the whole family.
Vergara is a A-list actress known for her roles in Modern Family and the recent Netflix series, Griselda. As an actress, she has received five Emmy and five Golden Globe nominations.
Organic Partnership
After knee surgery, Vergara was looking for supportive shoes that could assist her in her recovery. She focused in on Sketchers for their fun designs and incredible comfort. What she didn’t know was her team was putting together a deal for her to become the newest brand ambassador for the footwear company.
New Kind Of Endorser
There was a time when if you were endorsing or promoting a shoe, you were probably an athlete. In recent years, shoe companies have started to think outside the box when it came to looking for partners. Vergara has millions of followers online and brings in a diverse fanbase that consists of both men and women. She is the perfect person for Sketchers to bring in when it comes to helping build brand awareness.
Partnership
With Sofia’s continued success in Hollywood, and her large social media following, she should be in the spotlight for many years to come. Sketchers has been around for a long time and has thrived. But, its always nice to remind the public that you are still a player in the highly saturated world of sneakers and fashion
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