Luka 4 From Jordan Brand

The Luka 4 From Jordan Brand

Luka Dončić is one of the brightest stars in the NBA today. He was a part of one of the most shocking trades in NBA history, when he was traded to the Los Angeles Lakers last year. Playing for the Lakers has helped raise his huge profile, even higher. Learn about the Luka 4 from Jordan Brand below.

LUKA 4

The Luka 4 is dedicated to offering stability. Luka uses his footwork a lot during a game, whether it is a step back, fadeaway or step through. His game is less about speed and more about angles and footwork.

The 4 is designed especially for the NBA All-Star’s game, with its emphasis on comfort and bounce. It has a low to the ground feel, which is perfect for Luka who plays under the rim. This is achieved by full-length Cushlon foam.

The History Of The Jordan Brand

There are few logos more identifiable than Jordan Brand’s Jumpman silhouette. One of the rare logos that could rival the Jumpman in recognition is Nike’s Swoosh symbol. Prior to 1997, you could find the two logos together on an Air Jordan sneaker.

Michael Jordan’s signature shoe was made with Nike’s help. The Air Jordan line be-came so popular that it no longer needed the Swoosh. The Nike and Jordan partnership became so successful that Jordan Brand became its own company in 1997. It has never looked back.

In 1997, Jordan Brand and Nike decided to let the Air Jordan line operate 100% inde-pendently. It was a bold decision that showed the strong belief Nike had in the brand.

The decision was likely influenced by a common belief at the time. Many thought the 1997–98 basketball season would be Michael Jordan’s last.

Nike had to do something huge. It needed consumers to know the Jumpman logo was not going away. It was here to stay.

Jordan Brand was very welcoming and understanding. It was built on the legacy of the most beloved athlete ever. To survive separately from Nike, they would need talent from the sports world to endorse their company’s products.