Shopping Cart

Your cart is empty

Continue Shopping

Air Max Day: A History of the Legendary Nike Holiday

3.26 – To commemorate the release of the original Air Max 1 in 1987, Air Max Day was established on March 26, 2014. Nike Air Max Day is an annual celebration honoring the legacy of Nike’s Air Max line, which revolutionized the sneaker industry with its visible air cushioning technology. The event includes special releases, events, and activations globally, uniting sneaker enthusiasts and celebrating Air Max culture worldwide. Nike first introduced Air cushioning technology in 1979 with the Air Tailwind. However, the Air Max 1 was the pair that started it all. The Air Max 1 was designed by Tinker Hatfield, a legendary designer who created iconic Nike sneakers. The shoe made its mark as it featured a visible air unit in the heel, showcasing Nike’s innovative Air technology.

original Air Max 1 in 1987

The birth of Air Max Day – The first Air Max Day was inaugurated in 2014 when the Nike team decided to celebrate the anniversary of the historic Nike Air Revolution ad that first debuted on March 26, 1987, which officially launched the Air Max Shoe. Since its initiation, Air Max Day has been a synonymous holiday for the sneaker community around the world. Nike releases special edition Air Max sneakers annually featuring new colorways, collaborations with artists or designers, and limited-edition release. Nike also teams up with select retailers to host events, pop-up shops, and activations worldwide to engage with the community and celebrate. Since its inception, Air Max Day has evolved to be more than a one-day celebration. Nike expanded its Air Max offerings while introducing new models and new iterations of classic designs. Air Max aficionados anticipate Air Max Day releases which contribute to the events growth and popularity.

This year, Nike is set to release the Air Max DN. Read more about the revolutionary shoe here. The Nike Air Max DN will be available online at and Shoe Palace retail locations.


-Alyssa Caampued