New Partnership
Alternative R&B artist SZA has joined the Vans team as Artistic Director. She recently signed a multi-year contract with the brand. Her role will include many tasks.
She will carry out her creative vision for product collaborations. She will also direct upcoming brand campaigns and more. The singer has always impressed us with her music and her style. This makes her a great fit for the Vans team.
Worldwide Popularity
SZA is one of the most popular artists today. Her songs and albums often reach the top of the charts. She has won a plethora of awards, including five Grammy Awards, four MTV Video Music Awards, eight Billboard Music Awards, seven BET Awards, three American Music Awards, six Soul Train Music Awards, and one Brit Award, to name a few.
Music Star
Her 2017 album Ctrl made her well-known to many. Her fanbase grew even more after her second album, SOS, came out in 2022. She also gained popularity from her collaboration with Doja Cat on the hit single “Kiss Me More” in 2021.
The singer recently finished her Grand National Tour with rapper Kendrick Lamar. The tour sold out thirty-nine stadiums and sold 1.1 million tickets. This was over twenty-three shows in North America. Keep an eye on Vans for future drops.
THE HISTORY OF VANS
Vans got their start appealing to the laid back and casual taste of California. Their products are a vital piece of skateboarding culture.
For over 50 years, the shoemaker has been a key part of casual wear. They offer many famous designs. There are only a handful of sneaker companies that consistently hold their place within the fashion world, and Vans is on that short list.
A Brief History
Brothers Paul and Jim Van Doren, along with partners Gordon Lee and Serge Delia, started a small shoe company. They opened for business in Anaheim, California on March 16, 1966. The Van Doren Rubber Company was special because it made shoes on-site and sold them directly to customers.
In the early 70s, the name House of Vans was born. Skateboarders were drawn to the shoes because of their rugged make-up and sticky soles.
The company continued to make an impact in popular culture with the Warped Tour. The Warped Tour is currently the longest-running music tour in America. The company is easily one of the most influential brand names in the world.
-Nyanna Raj
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