New Balance
550 Joe Freshgoods Conversations Amongst Us
Mens Lifestyle Shoes

Creative directed by Joe Freshgoods, Conversations Amongst Us reimagines the 550. In a culture where you’re only as fresh as your white sneakers and your fit is the perfect conversation starter, this 550 design takes cues from the historical and cultural styles of communication and celebrates the conversations within the Black community, while opening the landscape for new dialogue. Featuring a canvas upper, hairy suede collar, and ‘Conversations Amongst Us’ branding on the tongue and sockliner, this shoe invites color by the way of vintage yellowing with a worn and tattered appearance laced with a to tell a story.