We set out to honor Hispanic heritage by expressing the importance of remaining rooted in culture and family.
We set our story in a typical Los Angeles home to reflect the background of many members of California’s Hispanic community.
Our models and styling captured the eclecticism of Hispanic heritage while celebrating the next generation of Hispanic innovators.
By expressing reverence for the past and optimism for the future,
this campaign communicates the importance of remembering roots while moving forward,
a value shared by both Reebok and Shoe Palace.