The mega popular shoe company Reebok is named after an African gazelle. Reebok has risen to sneaker prominence by offering a wide range of stylish athletic performance sneakers. In the early 80s they were the first brand to make an athletic sneaker designed especially for women. Early in the brand’s history it was mostly identified with personal fitness rather than team sports. In the 90s the company started to branch out and become a part of the Football, Baseball and Basketball worlds. They have supplied shoes, uniforms and apparel for some of the top teams and athletes in the world. In recent years Reebok has partnered with the music industry to help extend their brand’s reach even more. Music producer, artist and designer Swizz Beatz is currently a major part of the Reebok family and is helping the company head into some new and exciting directions. Reebok should continue to make a major mark on the shoe world inside and outside of sports.